In many cases social media activities have one thing in common: They are getting lost in the never-ending world of community fun. Then one sweepstake chases the other and posts lose touch with the brand in their hunt for likes and shares.
Then – all of a sudden – social media is one of those things where you quickly spent a lot of money but don’t sell anything in return.

Instrument for success

But social media can also become a valuable tool for customer loyalty, contributing measurably to the business success of your brand. This requires business-oriented content planning and a consequential implementation beginning with targeted actions and (not) ending with better answers to comments.