Look into the heart of your target group

For truly effective marketing, you need more than just knowledge about the demographics and behavior of your target audience. You need to look deeper and understand what really drives your target group. Values and emotions determine our actions.

Emotional Territories is a tool that enables professional value and emotion management by quantifying emotions.

What is Emotional Territories?

Emotional Territories is an algorithm that, based on quantitative data (n = 1,000), can measure with extreme precision which values and emotions the respective target group associates with a specific industry or brand.

Emotional Territories can identify and distinguish millions of feelings. The result: an emotional map that shows you exactly which values and emotions are relevant for your market and brand. This is the emotional map for the category: „Beer“.

Emotional map of beer as an example

Applications

The results of Emotional Territories can be applied at any level of everyday marketing

  • Market analysis: Which values and emotions are relevant for my market? Which target groups result from the value territories? How big are these target groups? What motivates them?
  • Strategic direction: Which target groups can I address? Who should I address?
  • Practical implications: Values and emotions as a basis for the development/optimization of brand positioning, products, services, measures, design and communication campaigns. How can I dress my target group more effectively?

Successful brands use Emotional Territories

Emotional Territories is suitable for all areas and all industries. No matter whether B2B or B2C, online or offline brand, large or small.

What does Emotional Territories cost?

Knowing precisely which values and emotions move your target group is priceless.

For Emotional Territories, we have put together a modular pricing model, which in its simplest form even provides a free introduction to professional value and emotion management and can be adapted to your needs.

 

E.T. Exklusiv

5.000€

The ideal starter package

You recruit the target group (n=1,000)

Briefing / Project Design

Emotional Territories Analysis

Up to 5 additional questions

Emotional Map

Presentation

Customer receives the Emotional Map exclusively

E.T. First Mover

0€

For the first participant in each market category

You recruit the target group (n=1,000)

Briefing / Project Design

Emotional Territories Analysis

Up to 5 additional questions

Emotional Map

Presentation

Rights for secondary use remain with Supersieben

E.T. Classic

12.500€

The convenient way to gain more knowledge

We recruit the target group (n=1,000)

Briefing / Project Design

Emotional Territories Analysis

Up to 5 additional questions

Emotional Map

Presentation

Customer receives the Emotional Map exclusively

Would you like to know more about Emotional Territories?

Wonderful. A conversation is for free – but extremely valuable. We can show you in less than 60 minutes how Emotional Territories works and how you can use it for your brand.

 

Please do not hesitate to call us or send us an e-mail.